I love my 2011 Nissan Maxima like it’s my own child and treat it as such. After a season of abuse that we just had with the NYC snow my car needed tender love and care.
After reading some of the reviews I knew this was the place to bring my car to bring it back to life. From the top to the bottom this offers top quality service and staff.
The finished product exceeded my expectations. And I will be recommending K. Wallace to my friends and family. And to whoever is reading this you should stop by too!”
- 88% have read reviews to determine the quality of a local business (vs. 85% in 2013)
- 39% read reviews on a regular basis (vs. 32% in 2013)
- Only 12% do not read reviews (vs. 15% in 2013)
Nearly 9 in 10 consumers have read online reviews to determine the quality of a local business, and 39% do so on a regular basis. The “trend line” over the last four years clearly shows how much more regularly people are reading reviews, clearly highlighting the need for local businesses to attract more reviews and actively manage their online reputation.
The steady decline of consumers in the “No” column also allows us to forecast the way consumer attitudes are likely to continue changing in the future.
- 67% of consumers said they read up to 6 reviews (vs. 77% in 2013)
- 85% of consumers said they read up to 10 reviews (vs. 92% in 2013)
- 7% of consumers said they read 20+ reviews (vs. 2% in 2013)
Eighty-five percent of consumers are satisfied once they have read up to 10 online reviews for a local businesses. However, there is a greater proportion of consumers who now read in excess of 20 reviews. This obviously signifies more engagement with review sites, but does it also highlight trust issues? Do consumers now feel they need to read more positive reviews before developing trust?